Be the employer of choice (EOC)

It is necessary to become an employer of choice in today's 'labour and skills shortage' as you will have a higher chance of attracting quality talent. Your staff turnover rates will be kept to a minimum, not to mention your employees will be proud of your company and speak highly of it to everyone. This is important as your employees promote your corporate culture and the community at large. This 'favourable image' of your business is likely to create referrals from customers and strategic partners.

The factors that make you an employer of choice are:

  1. The Business is physically located in an easily accessible area by public transport and is within the proximity of shops, food outlets and financial institutions.
  2. The Business is known as a good 'corporate citizen' whether it be supporting local community activities or reaching out to the global community in need.
  3. Remuneration standards and benefits offered by the Business are acknowledged within the industry.
  4. The executive managers of the Business lead and guide, not threaten and segregate, and are true to the company's corporate goals and vision.
  5. Employees depend on and acknowledge each other's contributions as highly as they rate the value of their external customers.
  6. There are opportunities for growth and development and increasing skills is encouraged and rewarded.
  7. The Business demonstrates the value of each employee's contribution and values their input on improvement and diversification of business initiatives.
  8. The Business strongly supports family-friendly programs.
  9. Competitor employees rank your Business in the top 10 desirable companies of choice.
  10. There is a constant barrage of unsolicited resumes in your inbox on a weekly basis.
  11. Your competitors benchmark their processes and operations against your Business.
  12. Your fiscal profitability is highly evident in the market.
  13. The CEO is widely respected and has positive name recognition in the community.
  14. Employees are free to negotiate portable benefits and flexibility into the roles they undertake to perform for the Business and therefore have a higher level of commitment to their employer.

It will take time, money and resources to build EOC into your business, however the long term benefits of incorporating this initiative into your business plan will position you and your business in a profitable situation for the future.

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